The Women Behind Elysian Glam
Every enduring brand has an origin—and someone entrusted with carrying its promise forward.
Elysian Glam was founded by Jazmine Lauren, whose vision established the foundation for an elevated luxury hair experience.
In 2025, La Toya McClellan acquired the company and began guiding its next chapter: evolving Elysian Glam into a trusted luxury raw hair authority built on authentic products, professional education, and meaningful partnership.
Where the Story Began
Jazmine Lauren, Founder
Jazmine Lauren founded Elysian Glam with a vision for beauty, quality, and elevated client experiences.
Her work created the foundation of the brand and opened the door for Elysian Glam to continue growing.
She will always be recognized as the woman who began the story.
A New Chapter
La Toya McClellan, Owner
When La Toya McClellan acquired Elysian Glam in 2025, she accepted more than ownership.
She accepted responsibility for protecting the brand’s integrity and guiding its future.
Under her leadership, Elysian Glam has developed a clearer purpose:
To remove uncertainty from luxury hair through authentic raw hair, transparent education, and trusted partnership.
The brand’s next chapter is centered on one belief:
Luxury is built on promises kept.
Expanding the Vision
Under La Toya McClellan’s stewardship, Elysian Glam has grown beyond a luxury hair company.
This evolution includes:
The Elysian Glam Standard
A deeper partnership with professional stylists
Practical raw hair education
A stronger commitment to consistency and transparency
The creation of Mirror and Crown
The Creation of Mirror and Crown
Mirror and Crown was created by La Toya McClellan to help beauty professionals elevate their businesses and work smarter—not simply harder.
Through Mirror and Crown, members gain access to:
Professional pricing
Better hair and refined techniques
Business-growth resources
Professional education
A community of like-minded beauty professionals
It extends the Elysian Glam promise beyond the product by helping professionals strengthen their craft, profitability, and client experience.
One Brand. Two Important Chapters.
Jazmine Lauren began Elysian Glam.
La Toya McClellan is carrying it forward.
Their roles represent continuity:
One created the foundation.
The other is building the future.
Together, their contributions shape a brand committed to authenticity, craftsmanship, partnership, and promises consistently kept.
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